![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/01/65e90d51-9ba3-453b-9bb9-bc4d3696135f_18053f64.jpg)
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![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://onecms-res.cloudinary.com/image/upload/s--B_VQqgvn--/c_fill,g_auto,h_468,w_830/f_auto,q_auto/file-photo--hermes-store-in-paris-1.jpg?itok=pgC6lUiO)
Commentary: Why luxury brands are weathering the pandemic better than other retailers - CNA
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/styles/237x147/public/d8/images/canvas/2021/06/16/0923e547-56bd-450d-b993-a3119a62b03b_fbdcf459.jpg?itok=39o2aWYS)
The big luxury brand price hike: Chanel, Louis Vuitton, Michael Kors and Ralph Lauren are dramatically raising prices after Covid-19 losses
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://onecms-res.cloudinary.com/image/upload/s--XY7KzBVx--/f_auto,q_auto/c_fill,g_auto,h_676,w_1200/shoppers-standing-outside-a-luxury-retail-store-in-a-shopping-mall-along-orchard-road---1121028--1-.png?itok=8ySqXuYV)
Commentary: Why luxury brands are weathering the pandemic better than other retailers - CNA
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/08/06/0e32faed-a145-48e0-b973-56a21cca2845_2663f71a.jpg)
The big luxury brand price hike: Chanel, Louis Vuitton, Michael Kors and Ralph Lauren are dramatically raising prices after Covid-19 losses
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://petiteinparis.com/wp-content/uploads/2022/03/Pink-Chanel-Bags-and-Black-Hermes-Kelly-Bag.jpg)
Why do Luxury Brands Increase their Prices Every Year? • Petite in Paris
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/08/02/060f455a-8e8e-4d2c-9642-493eda934480_98953c7d.jpg?itok=T7ThoSYW)
The big luxury brand price hike: Chanel, Louis Vuitton, Michael Kors and Ralph Lauren are dramatically raising prices after Covid-19 losses
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://petiteinparis.com/wp-content/uploads/2022/03/Chanel-Closet.jpg)
Why do Luxury Brands Increase their Prices Every Year? • Petite in Paris
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://luxurylondon.co.uk/wp-content/uploads/2022/08/gucci-luxury-prices-hikes.jpg)
The economics of exclusivity: Why luxury brands are hiking prices to draw buyers in – Luxury London
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/08/02/54b6dfed-bb2f-4911-a4f6-180855b77246_52519f63.jpg)
The big luxury brand price hike: Chanel, Louis Vuitton, Michael Kors and Ralph Lauren are dramatically raising prices after Covid-19 losses
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://media.voguebusiness.com/photos/5dddb3f84c56d30008ed8b1e/1:1/w_775%2Cc_limit/price-increases-in-luxury-voguebus-getty-imges-nov-19-bundle.jpg)
Increasing prices in Covid-19? Chanel, Louis Vuitton show it works
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://www.reuters.com/resizer/8FL9aj6PNlXJVU5rFiaHhPuwIVk=/1920x2400/smart/filters:quality(80)/cloudfront-us-east-2.images.arcpublishing.com/reuters/OZEO22OETFL2LB47N2EMD7HYTA.jpg)
Luxury sales to grow at least 5% this year - Bain