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How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021
Eileen Gu, 18, poster girl of Winter Olympics, is a Victoria's Secret and Vogue model who snubbed Team USA for China
Cold warrior: why Eileen Gu ditched Team USA to ski for China
Eileen Gu: Sport and fashion aren't so different for the Chinese-American skier and model
Eileen Gu cashed in 200 million RMB from global brand sponsorships
Eileen Gu, fashion influencer: Olympic Games Beijing 2022 gold medal skier's Gucci mask, shoots for Louis Vuitton and Tiffany and 2021 Met Gala appearance make her a hot property
Eileen Gu is the poster child for a new type of Chinese athlete. But one wrong move could send her tumbling
Chinese Women Look at Eileen Gu and Do Not See Themselves
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled