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WWE - Wikipedia
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10 Best Pre-Launch Marketing Tactics To Try (2023)
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PDF) From endorsement to celebrity co-branding: Personality transfer
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Celebrity branding - Wikipedia
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Determining Memorability: How Celebrity Association Increases Brand Recall, by Tyler Cumella, Spotted
Full article: Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness
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How Celebrity Endorsement Can Transform a Brand?
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PDF) Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement
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Billboard's 2023 Power 100: Executives List Revealed – Billboard
Consumer values of corporate and celebrity brand associations
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PDF) Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement
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