![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://img.caixin.com/2022-10-21/166633830071075_840_560.jpg)
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![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://img.caixin.com/2022-10-28/166693935531593_266_177.jpg)
China in Pictures Page 40 - Caixin Global
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/02/17/ea60e44c-700e-47b2-85a0-256af7816431_0fa06b60.jpg?itok=zoEYpfl9&v=1645075635)
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/07/e6c07a1a-7052-4924-afcb-51f211fff88c_8fa5961e.jpg)
How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/01/24/ea187b8f-fd41-4257-844e-53bfae3b6dd6_bc474711.jpg)
Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://img.caixin.com/2022-10-21/166633830329479_840_560.jpg)
Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/14/ba0c5351-bfd9-4d57-92ce-6750df9ad7a4_9a2bf185.jpg)
How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://wwd.com/wp-content/uploads/2022/02/Eileen-Wu-1.jpg)
Eileen Gu Wins Olympic Medals and Deals Despite Controversy – WWD
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/01/21/b549a54c-610b-4c68-bd26-0a72b0ef3010_cdfe516d.jpg)
Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://daoinsights.com/wp-content/uploads/2022/02/GU12-J.png)
Eileen Gu cashed in 200 million RMB from global brand sponsorships
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/21/2cc8359e-5f39-470d-9a7b-9a9ce1c65f16_3c53b85a.jpg)
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://www.theglobeandmail.com/resizer/v2/SUZEPD4PYNMTZMAD5BXQVQN7GY.jpg?auth=b3aa199e444940268c863135bc56fea2ac0c308a76246ee8fc91bcfa5f88b3b6&width=1500&quality=80)
U.S.-born skier Eileen Gu receiving dozens of endorsements after decision to compete for China at Olympics - The Globe and Mail
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://media.gq-magazine.co.uk/photos/6203ce97d40b784f5d470e71/16:9/w_3168,h_1782,c_limit/eileen-gu-gq-sports-olympics-2022-10-social.jpg)
Eileen Gu is the teenage Olympic Gold Medal freeskier who's landing tricks no woman ever has before
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](http://img.yicaiglobal.com/src/image/2022/02/19508700861693952.jpg)
More Lucrative Endorsements Await Eileen Gu After Winter Olympic Gold Win
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://imageio.forbes.com/specials-images/imageserve/6202cc9ffef21c71b15f068a/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)
How American Skier Eileen Gu Will Cash In On Competing For China