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Brand identity prism Source: Kapferer (1992, 1998)
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Brand Identity Prism
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Operational marketing question: Elaborate the brand identity prism
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Brand Identity Prism: Know Your Brand And Position It Right
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How to inspect and improve your brand with Kapferer's Brand
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What Is Brand Identity?
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Kapferer's Brand Identity Prism - IIMA
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Brand identity prisms: how to make yours work inside out - The Team
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You're going to want to read this..
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What Is Brand Identity Prism And How Does It Work?
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Kapferer Brand Identity Prism In A Nutshell - FourWeekMBA