Louis Vuitton Launches a Video Game to Target Young Consumers

How Retailers Are Successfully Targeting New Gamers

Why did Louis Vuitton make a video game?

I Played the Louis Vuitton Video Game, But Who Is it For?

Zendaya at Louis Vuitton; Jessica Alba at Stella McCartney – WWD

Gaming Industry: The next battleground for major apparel brands

Case Study, Fashion's New Rules For Sports Marketing

Sophie Turner in Louis Vuitton on the Red Carpet: Her Best Looks

How digital assets are changing the business of fashion

Louis Vuitton: Grasping the Young Consumer, by Xiaotong Li, Marketing in the Age of Digital

Be Ahead of the Game: Luxury Marketing on Top Chinese Social Media

Why did Louis Vuitton make a video game?

From Burberry to Tesla, luxury labels borrow the star power of blockbuster games to reach young consumers

From Burberry to Tesla, luxury labels borrow the star power of blockbuster games to reach young consumers

Young and in Love … With Lipstick and Eyeliner - The New York Times