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Blancpain X Swatch Scuba Fifty Fathoms for $400 Sparks Sales Surge, Lines - Bloomberg
Brand positioning of Swatch group
Blancpain and Swatch Team Up on the $400 Bioceramic Scuba Fifty Fathoms
Swatch Group to increase prices by 5-10% in Europe
Swatch Group – Swiss made luxury watches and jewelry – Chronograph watch - Swatch Group
Swatch Group: first half-year report infographics
Selling Time: Swatch Group and the Global Watch Industry - Anwar - 2012 - Thunderbird International Business Review - Wiley Online Library
Swiss watchmaker Swatch shuts down IT systems to stop cyberattack
Swatch Group Won't Make Calvin Klein Watches Anymore