The History of De Beers and Diamonds

A look back to when De Beers changed the rules of engagement

How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic

How one female copywriter convinced the world that diamonds meant

De Beers' History Engagement Ring Origins - BAUNAT

How Diamonds Became a Symbol of Marriage

History Of Diamond Rings - De Beers Advertisement

Diamonds Are Not Rare, They Are Just Expensive

Kitco Commentary

De Beers' Tracr Platform Now Open to the Industry - Rapaport

How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic

The history of De Beers, the home of diamonds - Something About

The Engagement Ring Story: How De Beers Created a Multi-Billion

What is a 'de beers' diamond? - Quora

Coming soon to Gemporia - Diamonds with the De Beers Code of

Case Study – Diamond's Demise – Principles of Microeconomics