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PDF) Mythical Marketing – The Holy Grail of Today's Ueber-Brands
Birkenstock, Once a Fashion Faux Pas, Snapped Up by LVMH's Arnault - WSJ
![LVMH Using Berluti Brand as Steppingstone in Menswear - WSJ](https://s.wsj.net/public/resources/images/BN-KB048_PERMWE_1000V_20150827172232.jpg)
Menswear's Greatest Hits - WSJ
![LVMH Using Berluti Brand as Steppingstone in Menswear - WSJ](https://static01.nyt.com/images/2018/04/04/world/04Berluti1/04Berluti1-videoSixteenByNine3000.jpg?year=2018&h=1688&w=3000&s=00472f331f748fb917239eabe3b016fc283ec81b9ba8141a81a9bc30e4ebff1d&k=ZQJBKqZ0VN&tw=1)
Men's Wear Just Had a Huge Designer Reshuffle: What Does It Mean? - The New York Times
Louis Vuitton's Formula for World Domination - WSJ
Why Men's Clothing Is Losing Its Collars, Buttons and Pockets - WSJ
Feathers, Mesh and Sequins—for Men—From Dior, Burberry and Saint Laurent - WSJ
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Berluti, high-end shoes for men - Fashion & Leather Goods - LVMH
![LVMH Using Berluti Brand as Steppingstone in Menswear - WSJ](https://static01.nyt.com/images/2016/01/22/fashion/runway-mens/Berluti-fall-2016-mens-slide-YP7X/Berluti-fall-2016-mens-slide-YP7X-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
The Street Meets Luxury at Hermès, Berluti and Dior Homme - The New York Times
Fall's Edgiest Menswear—From Trapper Hats to Leopard-Print Coats - WSJ
Feathers, Mesh and Sequins—for Men—From Dior, Burberry and Saint Laurent - WSJ
French Luxury Giant LVMH Touches $500 Billion in Value
![LVMH Using Berluti Brand as Steppingstone in Menswear - WSJ](https://assets.vogue.com/photos/60f16d8be44806672031540b/master/w_1280%2Cc_limit/00001-BERLUTI-MENSWEAR-SPRING-22.jpg)
Berluti Spring 2022 Menswear Collection
![LVMH Using Berluti Brand as Steppingstone in Menswear - WSJ](https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000/m/ee74/3b33/12e0/3c4e/288f/7a26/d5bc/3104/c507/dd2e/dd2e.jpg)
LIFE at LVMH: Antoine Arnault on the luxury giant's new sustainability strategy