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![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://img.buzzfeed.com/buzzfeed-static/images/ZmxfbG9zc3kscV9hdXRv/hzpqu7fnjy077kzvqrnz/virgil-abloh-lvmh-off-white-deal-explained-nike.jpeg.jpeg)
With His New LVMH Deal, Virgil Abloh Protected His Biggest Asset
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://static01.nyt.com/newsgraphics/2021/03/15/off-white-papers/assets/images/cover_02-2000.jpg)
The Off-White Papers: Inside Virgil Abloh's Trademark Ballet - The
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The Off-White Papers: Inside Virgil Abloh's Trademark Ballet - The
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://www.highsnobiety.com/static-assets/dato/1682608980-new-guards-group-main.jpg)
The Four Futures of New Guards Group
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://data2.nssmag.com/images/galleries/29393/cover%285%29.jpg)
Has Virgil Abloh registered the trademark of his own name?
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://img.buzzfeed.com/buzzfeed-static/images/ZmxfbG9zc3kscV9hdXRv/bg6e3j9qosphjiemo7vq/virgil-abloh-lvmh-off-white-deal-explained-portrait.jpeg.jpeg)
With His New LVMH Deal, Virgil Abloh Protected His Biggest Asset
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://www.iconeye.com/wp-content/uploads/2021/11/VIRGIL-PORTRAIT-JULY-2020-Alessio-Segala-FILM-31-copy.jpg)
Virgil Abloh: 'I'm here to be an inspiration' - ICON Magazine
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://www.thefashionlaw.com/wp-content/uploads/2022/11/C4AYMlRVMAMZROg.jpg)
Is Virgil Abloh on His Way to Claiming Exclusive Rights in His Use
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://virgilabloh.com/free-game/assets/images/how-to-make-brand.png)
FREE-GAME
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://static01.nyt.com/newsgraphics/2021/03/15/off-white-papers/assets/images/cover_03-2000.jpg)
The Off-White Papers: Inside Virgil Abloh's Trademark Ballet - The
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://ikono.org/wp-content/uploads/2022/03/foto-abloh-2-1024x522.png)
The Vision behind the Hype: 5 Virgil Abloh Quotes
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://img.buzzfeed.com/buzzfeed-static/static/2017-09/26/6/campaign_images/buzzfeed-prod-fastlane-02/rihannas-winery-is-apparently-fake-but-house-of-f-2-20380-1506422330-9_dblbig.jpg)
Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://www.ithk.com/storage/brands/Off-WhiteSwimmingManLogo.jpg)
I.T - Brands
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://ikono.org/wp-content/uploads/2022/03/foto-abloh-4-1024x722.png)
The Vision behind the Hype: 5 Virgil Abloh Quotes
![Virgil Abloh Doesn't Own Off-White, But He Owns Its Trademark. Here's What That Means.](https://web.pdx.edu/~allstott/hypebeasthistory/images/savage.jpg)
OFF-WHITE