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Another reminder that teen idols promoting luxury brands are problematic. : r/kpoprants
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Valentino and Dior bet on K-pop amid China tensions. Will it pay off?
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What makes K-pop powerful — TFR
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8 K-Pop Celebrity Global Ambassadors of Luxury Brands - GQ Middle East
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How to Build a Luxury Brand - Marq
From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand ambassadors of high-end fashion houses
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NewJeans: Fashion's Next Big K-Pop Opportunity
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond — Équité
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Why Are Luxury Brands Tapping Into K-Pop?
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8 K-Pop Celebrity Global Ambassadors of Luxury Brands - GQ Middle East
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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
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21 K-Pop Groups You Need To Be Listening To
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NewJeans: How a K-pop group became an overnight fashion favorite