LVMH is betting big on K-pop – but why? The Arnault family's

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LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

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LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon