Fans line up to buy coffee at a temporary Louis Vuitton coffee shop in Shanghai, China Wednesday, June 28, 2023. The French luxury brand has teamed up with several coffee shops in

SHANGHAI, CHINA - JUNE 28, 2023 - People take photos of Louis Vuitton coffee they just bought at the entrance of a Louis Vuitton cafe in Shanghai, China, June 28, 2023. Recently

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SHANGHAI, CHINA - JUNE 28, 2023 - People take photos of Louis Vuitton coffee they just bought at the entrance of a Louis Vuitton cafe in Shanghai, China, June 28, 2023. Recently

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The road to luxury the new frontiers in luxury brand management cloth [Second ed.] 9781119741312, 1119741319

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SHANGHAI, CHINA - JUNE 28, 2023 - People take photos of Louis Vuitton coffee they just bought at the entrance of a Louis Vuitton cafe in Shanghai, China, June 28, 2023. Recently

SHANGHAI, CHINA - JANUARY 31, 2023 - Customers chat during a break at News Photo - Getty Images

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