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Description
LVMH, Richemont (Cartier), Prada, Hublot, Bulgari in Aura Blockchain
Partnerships
Italy's OTB Group Joins Aura Blockchain Consortium as Founding Member – WWD
No more fakes: LVMH, Cartier and Prada team up to adopt blockchain
Cartier partners with LVMH and Prada to form the Aura Blockchain Consortium
Prada and Cartier join the LVMH Aura blockchain consortium - Ledger Insights - blockchain for enterprise
LVMH partners with other major luxury companies on Aura, the first global luxury blockchain - LVMH
Partnerships
Louis Vuitton, Cartier, Prada push blockchain to curb fake goods
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it