LVMH partners with other major luxury companies on Aura, the first global luxury blockchain - LVMH

LVMH, Richemont (Cartier), Prada, Hublot, Bulgari in Aura Blockchain

Get Real: Preventing Counterfeit Product with Blockchain

Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk

Prada Group, together with LVMH and Cartier, founds Aura Blockchain Consortium

Will blockchain impact the luxury goods industry?

Loro Piana Partners With Aura Blockchain Consortium To Present Its Origin Story In Web3

LVMH wants to conquer the metaverse. Can the luxury titan pull it off?

Lvmh To Create First Global Luxury Blockchain

AURA – The Aura Blockchain Consortium

Powering the Luxury Industry with Blockchain Technology: LVMH, ConsenSys and Microsoft announce AURA - RFID Card

What LVMH's blockchain foray means for luxury fashion - Glossy