![Why brands turned to athlete endorsements at the FIFA 2022 World](https://www.sportcal.com/wp-content/uploads/sites/32/2022/12/Louis-Vuitton-Messi-Ronaldo-advertisement.jpg)
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U.S. men's national team players look to capitalize on World Cup
![Why brands turned to athlete endorsements at the FIFA 2022 World](https://frontofficesports.com/wp-content/uploads/2022/12/USATSI_19646812-scaled.jpg?quality=100)
A World Cup for the Ages - Front Office Sports
![Why brands turned to athlete endorsements at the FIFA 2022 World](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/333183/image_23_0.png?w=1280&ar=default&fit=crop&crop=faces,edges&auto=format)
Money Talks': How Sportswashing Became Tournament Advertisers' Biggest Problem
![Why brands turned to athlete endorsements at the FIFA 2022 World](https://res.cloudinary.com/dt84tw7zr/image/fetch/f_auto,g_auto,q_auto/https://www.gameplan-a.com/wp-content/uploads/fly-images/25785/FIFA_World_Cup_adidas_MarketingCampaign_GamePlanA-1440x9999.jpg)
The Story Behind adidas' FIFA World Cup 2022™ Marketing Campaign
![Why brands turned to athlete endorsements at the FIFA 2022 World](https://media.cnn.com/api/v1/images/stellar/prod/221214184138-qatar-wanda-logo.jpg?q=w_1110,c_fill)
World Cup: How has this tournament affected the 'brands' associated with it?
![Why brands turned to athlete endorsements at the FIFA 2022 World](https://frontofficesports.com/wp-content/uploads/2017/09/de767-1zk1ui7qg_wbbzv8snmtihg-1-1.png)
Coca-Cola Inks Endorsement Deal with Fictional 'FIFA 18' Soccer Star - Front Office Sports
![Why brands turned to athlete endorsements at the FIFA 2022 World](https://knowledge.skema.edu/wp-content/uploads/2022/12/france-chapionne-monde-soft-power.png)
World Cup 2022: who won the prize for 'soft power'? - SKEMA ThinkForward
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World Cup Final - SponsorUnited
![Why brands turned to athlete endorsements at the FIFA 2022 World](https://cdn.theathletic.com/app/uploads/2021/11/24091836/GettyImages-1236718899.jpg)
Explained: David Beckham, ambassador for Qatar - The Athletic