Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal

Snapshot: Commercial Development of Women's Sport - Sportcal Insight Magazine, Issue 5

The ten most popular sponsor brands in sports in 2022 - as of Q2 2022 - Sportcal

World Cup: How has this tournament affected the 'brands' associated with it?

The ten most active brands in basketball sponsorship in 2022 - as of Q2 2022 - Sportcal

Nike Brand Profile & Strategy - Sportcal

Major Brands Leave Activism on the Bench Before World Cup 2022

What if FIFA treated the World Cup alcohol ban like LGBTQ fans? - Outsports

World Cup: How has this tournament affected the 'brands' associated with it?

World Cup: How has this tournament affected the 'brands' associated with it?

How to turn a Women's World Cup star into a global brand - The Athletic

World's Highest-Paid Athletes 2022: LeBron Scores $127 Million –

4 Reasons Why Brands Should Sponsor Athletes for the Women's World Cup