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No more fake copies: Luxury brands to use blockchain that will allow consumers to verify products - The Economic Times
Loro Piana Partners With Aura Blockchain Consortium To Present Its Origin Story In Web3
From Apple To LVMH: Here's 5 Ways Top Companies Are Using Blockchain Technology - Chain Debrief
Get Real: Preventing Counterfeit Product with Blockchain
Partnerships
Decoding Web3 solutions in watchmaking: Aura Blockchain ()
LVMH, Prada use blockchain to let consumers access product information, in a bid to promote transparency-Art-and-culture News , Firstpost
LVMH creates blockchain technology to track luxury goods and fight fakes
Powering the Luxury Industry with Blockchain Technology: LVMH, ConsenSys and Microsoft announce AURA - RFID Card
Partnerships
Is the LVMH consortium's Aura 'the first global luxury blockchain' open to hacking? - FAD Magazine
Cartier, LVMH, Prada Join Forces to Develop Blockchain-Based Authentication Solution - Retail TouchPoints
LVMH, Cartier And Prada Partner To Fight Counterfeits, Invite Other Luxury Brands To Join
Ian Rogers on innovation in luxury and the NFT opportunity
Get Real: Preventing Counterfeit Product with Blockchain